This book applies modern marketing principles to the world’s greatest marketing tool: permission email. Email marketing expert Chris Baggott reveals what works, what doesn’t, and how to leverage the power of email to accomplish all of your goals.
Ready to create better relationships with your customers and prospects? Ready to take advantage of email’s affordability, interactivity, and targeting capabilities?Whether you work for a mom-and-pop shop or a mega-corporation, the tactics here will take your email marketing program to a higher level. Baggott explains how to:
• Speak to your audiences as individuals
• Spark and maintain subscriber engagement
• Build a database of quality addresses
• Segment an audience based on data
• Find and create relevant content
• Combine email with viral and word-of-mouth marketing strategies
• Use surveys, forms, and other feedback tools
• Keep your email program legitimate and spam-free
With case studies, proven tactics, and additional secrets from over 20 professional marketers from around the world, Email Marketing by the Numbers is the perfect marketing guide for any organization.
