Meet the Authors

CHRIS BAGGOTT is the co-founder of ExactTarget, a market-leading on-demand email software provider. A leader in database marketing for more than 20 years, Chris was recognized by BtoB Magazine as a “Who’s Who in B-to-B” and his blog was voted “Best Online Marketing Blog” by MarketingSherpa readers and “Best of the Web” by Forbes. As CMO of ExactTarget, Chris made more than 50 speaking appearances a year at such venues as the Harvard Business School Entrepreneurship Conference, Ad:Tech, American Advertising Foundation, American Marketing Association, Business Marketing Association, and more. Prior to ExactTarget, Chris served as CEO and President of Twyford Group, owner and operator of several dry cleaners in the Indianapolis market, as well as Marketing Manager for RR Donnelley’s catalog business. Chris’s latest venture is Compendium Software, a blogging software company for which he serves as co-founder and CEO.

ALI SALES has managed and directed email marketing programs for companies of all sizes. She recently served as the Director of Online Marketing at ChaCha, a human-assisted search engine company. Prior to ChaCha, Ali was an e-Commerce Manager at Resort Condominiums International, where she received the RCI Spirit Award for her efforts in managing a multi-million dollar email platform, including strategy and testing. Additionally, Ali held positions at ExactTarget during her two year “internship” as a Governor Bob Orr Entrepreneurial Fellow, a program aimed at keeping young Indiana leaders within the state. Ali is currently co-founder and President of Compendium Software.